Fresh-salads company Florette introduces a new salad category: Belles à Croquer. These mono-products are made possible by using multi-leaf Salanova® types. The little loose leaves present attractively and due to minimal bruising they have a longer shelf life.

With its five factories, a production of 950,000 bags per day and sales in ten European countries, French company Florette is one of the largest vegetable processors in Europe. The fresh-salads company reaffirms this leading position with the introduction of a new salad category: 'Belles à CroquerTM'. Their Laitue Cerise® is 100% Salanova® red butterhead lettuce, and Feuille de chêne noisette® is 100% Salanova® red oakleaf. The bags weigh 100g and the contents consist entirely of whole, small leaves.

3-days-longer shelf life
The 'Belles à Croquer' category is made possible by using Salanova® multi-leaf types. The 3-dimensional loose, small leaves present very attractively and thanks to minimal bruising can be stored for longer; shelf life is prolonged by at least 3 days! The fact that mono-products are popular in France is confirmed by the following data (source: Nielsen): 80% of all ready-to-use salads sold are mono-products. The leafy-salads segment has grown by 18% and the mono-products account for 90% of the growth in the pre-packed salads category.

Laitue cerise® and Feuille de chêne noisette® have been available in French, Belgian and German supermarkets since their introduction on 2nd April 2007. When you are in France, just switch on the television. There is every chance that you might see the accompanying advertising campaign.

"So fresh. The taste of a delicious, freshly-cut lettuce!"
(Consumer reaction)