Fresh-salads company Florette introduces a new salad category: Belles à Croquer. These mono-products are made possible by using multi-leaf Salanova® types. The little loose leaves present attractively and due to minimal bruising they have a longer shelf life.

With its five factories, a production of 950,000 bags per day and sales in ten European countries, French company Florette is one of the largest vegetable processors in Europe. The fresh-salads company reaffirms this leading position with the introduction of a new salad category: 'Belles à CroquerTM'. Their Laitue Cerise® is 100% Salanova® red butterhead lettuce, and Feuille de chêne noisette® is 100% Salanova® red oakleaf. The bags weigh 100g and the contents consist entirely of whole, small leaves.

3-days-longer shelf life
The 'Belles à Croquer' category is made possible by using Salanova® multi-leaf types. The 3-dimensional loose, small leaves present very attractively and thanks to minimal bruising can be stored for longer; shelf life is prolonged by at least 3 days! The fact that mono-products are popular in France is confirmed by the following data (source: Nielsen): 80% of all ready-to-use salads sold are mono-products. The leafy-salads segment has grown by 18% and the mono-products account for 90% of the growth in the pre-packed salads category.