Salanova® campaign rationale

The Nova way of living is a new, fresh, modern, tasteful and healthy way of living. Salanova® is an essential part of this way of living. Because eating consciously what is tasty, colourful, fun and healthy means that you feel more attractive, brighter and better.

In the campaign we show the new world of Salanova®. The new world in two short stories. We show people who embrace a modern lifestyle. A lifestyle in which Salanova® plays the principal part. The campaign encourages people to take part in this way of living. Enter this new (Nova) world and feel good. So it sends out a clear call for action. With top brand Salanova® as the unmistakable sender.

 ‘Shopping trolleys’

In the campaign we show two (in principle) recognisable situations, but restyled into ‘new worlds’.

The first situation resembles the one in which Salanova® is being bought. We see fresh-faced, modern consumers (men and women) behind shopping trolleys. Their clothes are ultra-modern, tight, fashionable, in various shades of white. The consumers all differ in age. What links them is the contents of their trolleys and their rhythm of being ‘on the way’. Each consumer is ‘proud of the Salanova® they have bought’. They radiate the message ‘Come and join us. Choose Salanova® as well’. It is the start of a ‘movement’. The styling and lighting evoke an atmosphere of fresh, modern, open and inviting. It has international appeal. You want to be part of it. 

The qualitative pack shot supplies the answer: this is the new world of Salanova®.

‘Little tables’

In the second situation we show the enjoyment Salanova® gives. The pure joy of a new, healthy lifestyle.

We see a rich diversity of people, seated at different, little tables. Girlfriends together, men and women, young lovers. Each little table tells its own little story within the main story. The main story is the new, fresh, tasteful lifestyle, the Nova way of living, symbolised by the green colour of Salanova® on each little table. 

In this visual, too, everyone is dressed in shades of white. The location is vague, it could be anywhere. The way the people are dressed is a mixture of different styles. As if individuals from all points of the compass and from all possible backgrounds have gathered in a new world. Here, too, you are invited to become part of this crowd – to join the Nova way of living.